Most small businesses have a website but rarely look at the content. I can’t tell you how many websites I have reviewed where there are a huge opportunities for improvement with very little effort that end up having a big impact on traffic and user experience.

Each page should have a keyword focus. Every page of a website should have a purpose and reason for funneling users through to the conversion point. If your business is service based, then the appointment or consultation is the desired end result. If you offer products, then checkout or a store visit is the end desired result. All sales are related to traffic and conversions. If you have little to no traffic, it doesn’t matter how great your conversion is, you will never get enough business to thrive.  Also, if your traffic is great but your conversion is low, you’re missing a lot of conversion opportunities and customers.

People used to name their company starting with an A so they could be higher in the phone book. Now, keywords are critical for coming up in online search results, and that’s where we come in. In order to fix what’s wrong, first you need to know what the problem is. Schedule a website audit today and start increasing your online traffic.