SEO - Search Engine Optimization

Increase your website organic traffic by optimizing content and meta data for search engines.

SEO - Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website for better search engine rankings. If you want to rank higher in Google, it takes a fundamental understanding of the specific factors that effect SERP (Search Engine Results Pages) rankings. Your competitors are already doing this, and to beat them, get more sales, and capture more of your market, you need to be proactive about SEO.

SEO takes time and effort. It usually won’t happen in a week or a month, but a systematic approach and consistent effort will pay off in the long run. Slow and steady wins the race when it comes to SEO.

What is local SEO?

Local SEO is focusing on ranking a website in local search results. Many factors effect Local SEO. Google my business listings, NAP (Name, Address, Phone Number) consistency across all listings, and meta data including city, are just a few factors. Your brand and local listings need to be in as many places as possible. Data aggregators such as Factual, Neustar, Infogroup, and Acxiom help to manage your business NAP across multiple citations.
 

You could take years to learn all about SEO yourself, or you could find a partner with the knowledge to get results.  Are you ready to get results?

Google Ranking Factors

There are over 200 Google ranking factors. Many are easy to understand such as URL, Title Tag, meta descriptions, etc. However there are many other factors that are a bit more complicated. The number of back links, the domain rank of websites that link to yours, link text, keyword density and natural conversational script as well as LSI (Latent Symantec Indexing) keywords are some of the more difficult to define. LSI keywords are closely related keywords that are similar or synonymous with the target keywords, usually occur naturally in context with said keywords, and which are helpful in further describing the content and context of the subject matter.

For example:  If the keyword is:  Real Estate Agent, then LSI keywords might include “houses for sale” or “homes for sale” or “realtor”

Other ranking factors can include proximity (for local searches), the landing page results such as bounce rate, time on page, pogo-sticking, and goal conversion rates.

Here is a list of the TOP GOOGLE RANKING FACTORS

how do you rank higher in Google?

It’s pretty simple really, create unique content that is designed for the user and subject while utilizing SEO best practices. Focus on creating content that is specific to a particular keyword subject and include similar keywords in both the content, heading tags, and meta data. Content strategy and backlinks are both very important if you want to rank on page one in Google.

Having a complete understanding of these factors and creating content with specific keyword strategies will increase rankings and drive more organic traffic. It’s true that Google is frequently changing its algorithm, however just as if side streets and short cuts might change as new roads are created, the main highways and interstate roads remain the same. The fundamental core of unique content designed for the user will prevail as long as users are searching for that content.

In other words, write content that users want.

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